DOOH media planning that turns city journeys into accountable campaigns
Plan, price, and orchestrate DOOH media with audience intelligence, optimal flighting, and dashboards that keep every campaign accountable.
What it is
Media & campaign planning is Skyarc’s end-to-end process for choosing where, when, and how outdoor and digital out-of-home inventory should run. We combine mobility context, site constraints, creative specs, and budget pacing so brands can brief once and launch with measurable accountability.
When brands use it
- You need a Gujarat or multi-city DOOH plan without guessing screen mix
- Creative, media, and trafficking teams need one shared flighting workspace
- Leadership wants pacing, uptime, and post-campaign reporting in the same loop
What you get
- Mobility-led recommendations for city, screen, and dwell time mix
- Offer packaging and promo windows aligned to live inventory
- Unified media plans, budgets, and creative specs in one workspace
- Always-on optimisation loops with pacing, uptime, and lift checks
Frequently asked questions
What does Skyarc include in DOOH campaign planning?
Site shortlists, audience and dwell context, offer packaging, creative specs, trafficking timelines, and dashboards for pacing and uptime.
Can planning cover both LED DOOH and classic OOH?
Yes. Plans routinely mix LED façades, digital screens, and traditional outdoor formats when that mix best serves the brief.